Welcome to the world of the Japanese mobile market, where mobile Internet usage is more popular than on the PC.

Watching TV, playing music, listening to FM radio, browsing rich web content on your mobile for a few hours every day, playing high quality games, emailing instead of SMS text messaging, enjoying online shopping, making payments at convenient stores, doubling as train tickets, etc.  Yes, it’s all on mobile, and it’s not a new story; Japanese people have been used to it for years. We can find many interesting uses of mobile phones and corresponding unique products and services in Japan. I would like to introduce them to you one by one, but I think it would be great to understand some background of the Japanese mobile market first before getting into specific topics.

Market Scale

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