There are so many SNS running in China, but still the opportunities are everywhere. We thought no one can possibly steal users from QQ, but 51.com did it; Xiaonei has loads of cash in pocket but Kaixin001.com suddenly became a real headache and is growing super fast beyond anyone’s expectation; If you believe the ‘wired’ SNS market is crowded, never mind, we have ‘wireless’ SNS which is relatively a virgin place, such as Tianxia. In China, SNS is hot, hot, hot!

Shanda (NASDAQ: SNDA), the leading interactive entertainment media company in China and offers a variety of internet based entertainment services such as online role playing games (Massively Multiplayer Online Role-Playing Games, or “MMORPGs”), casual games, chess and board games, network PC games, cartoons, literature, and music, is now seriously looking into SNS market, told by an insider. The big question is how they are going to do it?

Internet Bar is a very popular place for Chinese to surf Internet, especially in tier 2 and tier 3 cities. It was reported that there are over 100,000 Internet bards across China and 70 million Chinese netizen are accessing Internet from Internet bars. The figure needs to be verified, but it does tells the fact that Internet bar is a very important battle field in China web. Over 70% of Chinese Internet bars are using a management software which is offered by a Chengdu based company, Sicent Technology Co. Ltd, and Sicent was acquired by Shanda in Sept, 2003.

So here comes the story, on behalf of Shanda, Sicent is planning to launch its own SNS to compete with Xiaonei, Kaixin etc. I am not sure eventually how Sicent is going to excute it, but having the 70% market share in Internet bar business, its strategy could be really tricky and competitive!

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R. More by Gang Lu

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