If you run a family-centric site, I bet you can not forget China, although none of those family-centric sites has rocked Chinese market yet. We got in touch with Bob Samii, Marketing Director of Genoom.com which is reported as the 3rd largest social networking site (with 3.5millions user profiles) focusing on connecting families.

Genoom is created by David Díaz Daré, now CEO of the company. The project started in March 2007 and its beta version was first launched in July. In Genoom, users can add family trees, personal information, photos, videos, and related documents about ancestors and living relatives alike, limiting access to uploaded information through invitations and custom group privacy settings.

Available in 16 different languages, Genoom recently also added Chinese language support. We talked to Bob who kindly shared his understanding of the product and the business:

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.