[Gang Lu: There are some companies which you know they are based in Silicon Valley or somewhere outside Asia and they are already the shining stars in global web2.0 industry, but you probably do not know their co-founders are actually originally from Asia. They obviously have some advantage when they expand to Asia. We are going to discover more about them and introduce them to Asia web too. We believe, the Asia web can learn from them, and on the other hand, you can see them as the examples, the examples of the Innovation which you will see soon from Asia. RockYou is one of the greatest.

And, If you are aware of how hot the Open Platform is in China, you will feel how much we need a platform like RockYou. I just can not stop thinking, we may see many RockYou-likers showing up in 2009. ] 

RockYou, founded by Lance Tokuda and Jia Shen in 2006, is a widget/applications company for social networks.  RockYou, originally named RockMySpace, started out as a simple slideshow widget on MySpace and then moved into the realm of social applications with the advent of developer platforms on Facebook, MySpace, and OpenSocial.  After securing a strong foothold in the widget/application space in North America, RockYou is now gunning for Asia (It’s Chinese version has been launched).

RockYou now has the money, man power, and business partners to take on Asia.  The company received $52 million in funding in 2008, whereby $17 million came from Asian business partners, Japanese mobile carrier Softbank and Korean carrier mobile SK Telecom.  RockYou can rake in a large amount of money from Asia with these two partners since the Asian online marketplace have proven that they’re willing to spend money on virtual goods and mobile services.  Through Softbank, RockYou has access to both members of Xiaonei, the Facebook of China, and Yahoo Japan.  With SK Telecom, can access members of Cyworld.

However, RockYou is not just limited to those social networks in Asia. When I spoke to co-founder Jia Shen in an interview in late 2008, I asked him if he was working with Kaixin.  He told me that he sees RockYou as an arms dealer for social networks and is already working with them.  That’s smart since both Kaixin and Xiaonei are at odds with each other now, and being a supplier to both competing companies is a boon to RockYou.

If RockYou is successful in Asia, then I can see that RockYou has a chance to “go all the way” in regards to a potential IPO as Jia told me.  However, we’ll have to see how 2009’s economy turns out since 2008’s financial crisis is affecting the online advertising market.

Join the Conversation

9 Comments

  1. This is nice, I didn't know that RockYou founders are of asian origins . Having said that, I am not 100% sure that american entrepreneur of asian origins can have a strong advantage over the tradtional western sites. Firstly, asian american culture are starkly different from China's. One can realized how different the dealings are upon arriving in China. Anycase, it's really good to have coverage on these dudes and their companies.

  2. Just out of curiosity, do you consider Asian background someone that have been born in Asia or someone whose family was originally from Asia?It is good to recognize people that are from Asian community. Do you think he was able to leverage his Asian background in working with the different social network? A good way to see whether Slide can get the same treatment as RockYou.

  3. I consider someone Asian if they have an Asian heritage regardless of where they are born.

  4. I agree with you on the differences of culture. I saw it first hand when I went to China the first time!

  5. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://less-accurate.com/

  6. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! the-boate

  7. Here elaborates the matter not only extensively but also detailly .I support the write's unique point.It is useful and benefit to your daily life.Youwww.usa-basketball-shoes.com/Nike-Zoom-LeBron-James-Soldier.htmlcan go those sits to know more relate things.They are strongly recommended by friends.Personally

  8. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree ugg boots the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.