Personally, I am always bored with Press Release which I think is full of plain text and very web 1.0 style (no interactions). We know digital social marketing is getting pretty hot nowadays, so how do you think of PR 2.0?

One solution we found to this is PitchEngine. It was created last year by Jason Kintzler a veteran in traditional PR and now will start its operation in China, led by Prof. Lonnie B Hodge, CEO of CultureFish Media (CFM).  Jason said he had seen several failed attempts to create a Social Media release tool that could be used by new adopters of technology. None of the services he investigated seemed interactive or user friendly enough so he created one. PitchEngine makes it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free.

Using the online tools offered by PitchEngine, everyone can build a press release easily with zero or very low cost. Once the releases are built, they are indexed within minutes in Google News. Unlike traditional press release service, PitchEngine allows the readers to comment on the releases and it also integrates with social media service such as Twitter, FriendFeed, Facebook etc. Each release can be easily submitted to those social media platforms to reach huge number of audience. (Check out a sample release I created which is easy job indeed.)

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.