A few weeks a go Baidu launched a new simplified portal service targeted at the Chinese elderly: 123.Baidu.com. It’s basically an old school link-list like Yahoo! started out back in the days. The site reminds me of another link-list, Hao123, a popular site that was acquired by Baidu back in 2004.

Link-lists that are considered rather old-school in the U.S. or Europe are quite popular in China for several reasons. As many netizens – especially those above 40 – are not acquainted with Pinyin, let alone with the Pinyin input system on a computer, they prefer to only use their mouse and click rather than use a keyboard. Moreover even for the Pinyin literate netizens clicking is still the easiest way to navigate on the web as blind typing is not possible with Pinyin input systems where characters have to be chosen from a list. 

Targeted Content

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership