After 3-months development, Tencent’s new service Fanli (Rebate) is now in private test (right now, you need have your QQ number whitelisted in order to login). Here is what we’ve learnd from a call with its product manager, Richard.

1. Tencent is not only caring about young generation

Fanli is a trial to ‘entertain’ older users. It’s very true that almost every internet user in China is using Tencent’s service, but Tencent has to admit that most of these service, including QQ, QQShow, QZone etc are much less attractive to older users who are now using MSN, Skype for instant communication as alternatives, not paying attention to its QQ avatars and not using QZone because they think it is not that user-friendly. “Kids probably don’t need to get rebate, but for mature users and when kids get older, they will love our new rebate service.” said Richard. I think it does make sense. Tencent is preparing for the future.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.