Baidu Announces "Box Computing" Platform, Exciting And Confusing

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baidu-logo18th August, 2009, in Baidu Technology Innovation Conference, Robin Li, CEO of announced its new concept (and platform) called “Box Computing” which reported by Chinese media and commented by experts: A Breakthrough in Chinese Internet industry; The technology which will lead Chinese web industry in near future.

What is Box Computing

“It’s all about the Search Box”, Robin says. “simple but could be unlimitedly powerful.” Users can ask for anything they need, no matter it’s a web page, or game, or online shopping, even virus-scanning and so on by using the search box. Baidu identifies the search requirements, connect to relevant service running in its backend (and probably in third party), retrieve the result and return it to user. The architecture of Box Computing is unveiled on its official site:


Box Computing vs. Cloud Computing

Is Box Computing a competitive technology against Cloud Computing? I need more time to understand both in details, but it seems for me that Cloud Computing focus more on the back end, i.e. the infrastructure of the services, the scalable computing etc, but Box Computing more concerns about the front end, i.e. the requirements from the users and how to meet the requirements.

What Excited Me

Almost none of Chinese web company really concerns about Technology or is confident enough to say, I am going to lead the technology. What excited me is that Baidu finally stands out to confirm that Baidu is the technology-driven company. I love the idea of Box Computing along with its core part Alading Open Platform which was announced in December 2008. In Alading open platform, the third party is allowed to submit its own service together with its structured data (such as Calendar, Table of Italian Serie A league etc) to Baidu’s search engine. With the open architecture, Baidu shows its ambition to become a technology leader which is hardly seen in China web.

What Confused Me

Box Computing, from the 1st second it’s announced, compliments are all over the Chinese main-stream media and feedback are tremendously good. I thumb up to Baidu because there is no doubt Box Computing and its Alading open platform might cause the change of Chinese Internet industry. But, is it really and completely new and will Baidu potentially become the leader of Internet technology just because of the Box? Is it something Google and some other search engines have been trying to achieve for a longer while? I am confused.

Well, we will see in next 1 or 2 years.