With GPS Equipped, TouchMedia Finally Getting Useful

If you come to China, especially to tier-1 cities like Shanghai, Beijing etc, you need make sure you are ready for one thing: Outdoor Advertisement (or Outdoor Media if it sounds more friendly) which is everywhere, elevator, taxi, bus, parking lots, subway etc as well as those huge outdoor LCD displays. Thanks to FocusMedia which actually invented this market by delivering advertisements using LCD televisions located at the elevator waiting area of business and commercial buildings, the market is still hot nowadays; However, we have to say, being overwhelmed by the ads is sometime truly annoying.

TouchMedia, founded in 2003, the leading media network offering a mix of interactive and advertising-based content to passengers in Chinese cities’ taxis, held a party together with MobileMonday Shanghai. The invitation letter clearly revealed company’s new mission:

According this report which explains how the new TouchMedia will work by the opening of Shanghai World Expo 2010:

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom