Is Chinese online video service getting more complicated or more clear? as Gary Wang, CEO of Tudou predicted, the threat would eventually come from the big guys. Qiyi, Baidu’s online video service is about to launch in March. With $50 millions investment confirmed, the reason for Baidu launching Qiyi is simple, as Gong Yu, director of Qiqi said to a Chinese media: 30%-50% traffic to existing Chinese video sites is driven from Baidu.

Not interested in UGC

Qiyi will be following Hulu’s model. The User-Generated Content (UGC) is not something we are interested in at all, Gong Yu said. Qiyi will focus on High-Definition, Copyrighted video content and the revenue will be from the video-advertisement. Gong said to Sina, “we are developing a powerful advertisement publishing system which will allow us to deploy proper ads according to the user’s profile, such as location, gender, income etc.”

Who is the competitors

“We are not competing with any of existing online video service in China,” Gong said, “although some of them are trying Hulu’s model as well.” Sites like Tudou, Youku, Sohu Video etc started with UGC but recently also spent millions of money on buying licenced content. “It is very difficult to operate the service in both models (UGC and Hulu), and it must have business focus.” when Gong is asked who will be competitor, Gong said, “probably Tencent, it has not really joined this market though.

Qiyi has around 90 staff (1/3 of which were actually working for other video sites) and plan to recruit 200 more in near year. In March when it is launched, it is expected to host +1,000 licensed movies, +1,000 TV series along with thousands-hours long cartoon, documentary, TV programs etc and some of the content will be exclusive.

We are waiting… waiting for Qiyi’s official launch and waiting for the response from other giants, such as Tencent…

Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.

Join the Conversation

15 Comments

  1. Given how baidu discriminates against competitors in other categories, such as always promoting Baike in results over sites like Hudong.com, what happens to sites like youku and tudou if baidu puts qiyi ahead of all of them/filters out their results for common results?

  2. Given how baidu discriminates against competitors in other categories, such as always promoting Baike in results over sites like Hudong.com, what happens to sites like youku and tudou if baidu puts qiyi ahead of all of them/filters out their results for common results?

  3. that's very good point, bbishop. Thank you!that's also the reason that i titled this post “30%-50% Traffic To Existing Chinese Video Sites Is From Baidu” to imply the real threat to its competitors.

  4. that's very good point, bbishop. Thank you!that's also the reason that i titled this post “30%-50% Traffic To Existing Chinese Video Sites Is From Baidu” to imply the real threat to its competitors.

  5. This pleasing cheap Adidas shoes Originals overlaps with the renowned pigeon colorway of Jeff Staple.You probably have seen last year the Adidas shoessneakers introduced under the series of Adidas superstar Originals which appeared in 4 different designs in screaming colorways. The <a href=”http://www.outlet-gucci.com “> Gucci outlet Hobo is one of the most advance Gucci handbags . Like all the <a href=”http://www.outlet-gucci.com “> Gucci wallets , Gucci hobo bag features a revolution in design and functionality.

  6. This pleasing cheap Adidas shoes Originals overlaps with the renowned pigeon colorway of Jeff Staple.You probably have seen last year the Adidas shoessneakers introduced under the series of Adidas superstar Originals which appeared in 4 different designs in screaming colorways. The <a href=”http://www.outlet-gucci.com “> Gucci outlet Hobo is one of the most advance Gucci handbags . Like all the <a href=”http://www.outlet-gucci.com “> Gucci wallets , Gucci hobo bag features a revolution in design and functionality.

  7. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!http://spoon8.net/

  8. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!http://spoon8.net/

  9. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!http://spoon8.net/

  10. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!http://spoon8.net/

  11. The super footwear made in Australia has swept this country by storm.Bailey Button Ugg BootsHowever, along with great popularity, as Hollywood stars of all ages have been seen wearing these comfortable shoes, also comes super high prices.UGG classic short bootBy a quick Internet search, you will be able to find extremely discounted shoes, slippers, and boots that are a fraction of their steep original sales price.Finding a pair of uggs at discount boots websites is not difficult, and a quick and easy search will save you a great deal of money.When searching for uggs on discount boots websites, first consider the website itself. If the site is offering shoes, slippers, or boots at too good of a price, be warned–they might be counterfeit!Cheap UGG Bailey ButtonMost online stores are legitimate and will provide you with authentic products, but there are some that will prey on unsuspecting patrons.The best way to find a pair of inexpensive Australian made footwear is to search for after the season sales.These discounts will enable you to find quality footwear that are guaranteed to be authentic.Online stores are excellent methods of finding these ultra popular boots at inexpensive prices.Cheap UGGs BootsAnother way to find boots, shoes, and slippers for much less than in stores is to search internet auction sites.Again, be aware of anyone selling suspicious merchandise that may potentially be counterfeited.Since you can wear your shoes, boots, or slippers all season long, you will get the most use out of your new footwear.UGG Bailey Button BootsIf you do decide to purchase footwear from internet stores or auctions, be completely aware of any return policies enforced by the store.UGG Classic Tall BootsIf your new shoes do not fit or you are not satisfied with your purchase, knowing these policies will be able to assist you greatly in receiving a refund or return.You may need to check into a internet store or websites auction before you decide to purchase to ensure the seller is reputable.UGG Classic Short Boots Tomato RedClassic Tall Ugg BootsUGG classic short BootsUGG classic Mini BootsUGG classic Cardy BootsUGG classic Argyle Knit Boots<a href=”hhttp://www.ecwarmboot.com/ugg-classic-tall-bomber-jacket-c-86.html”>UGG classic Tall Bomber BootsUGG Classic Crochet BootsUGG Suburb Crochet BootsUGG Ultimate Bind BootsUGG Adirondack Tall Boots Otter<a href=”hhttp://www.ecwarmboot.com/ugg-womens-adirondack-tall-boots-5498-obsidian-p-343.html”>UGG Adirondack Tall Boots ObsidianUGG Adirondack II SKU Boots OtterUGG Adirondack II SKU Boots Obsidian

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.