Is Chinese online video service getting more complicated or more clear? as Gary Wang, CEO of Tudou predicted, the threat would eventually come from the big guys. Qiyi, Baidu’s online video service is about to launch in March. With $50 millions investment confirmed, the reason for Baidu launching Qiyi is simple, as Gong Yu, director of Qiqi said to a Chinese media: 30%-50% traffic to existing Chinese video sites is driven from Baidu.

Not interested in UGC

Qiyi will be following Hulu’s model. The User-Generated Content (UGC) is not something we are interested in at all, Gong Yu said. Qiyi will focus on High-Definition, Copyrighted video content and the revenue will be from the video-advertisement. Gong said to Sina, “we are developing a powerful advertisement publishing system which will allow us to deploy proper ads according to the user’s profile, such as location, gender, income etc.”

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.