Last Friday, I was invited by Tudou and Christine Lu (the moderator) to join a panel to kick off Tudou Video Festival 2010. Great honor and pleasure sitting next to Gary Wang (CEO of Tudou), David Wolf (blogger at SiliconHutong & CEO of Wolf Group Asia) and Frank Yu (former Microsoft Games exec), and the topic is about the difference between China and US Internet video markets. We went through lots of aspects around this topic. The following is my takes and highlights from other speakers (special thanks to David Feng @davidfeng who’s live tweeting about the discussion.)

Content – Most of the Chinese video content are about Entertainment, but you see less that in US where video is used for news, online show, video marketing, ads etc. And Gary also pointed out that the video content they received this year for the festival is different than before, ‘you can see more creative stuff coming’, he said.

Creators – More and more small teams are now in China created funny/interesting/creative video content. But it’s hard to find individual creators who think video can be the media reporting content such as Technology. I used our video blog mobinode.tv as an example. It now has 60+ video interviews with great startups/entrepreneurs who shared their valuable experience, but we managed to keep doing that for almost a year without any income and the traffic is still not comparable with those ‘entertaining’ stuff.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.