Sales of luxury goods grew 12% in 2009, to $9.6 billion, accounting for 27.5% of the global market, according to Bain & Co. In the next five years, China’s luxury spending will increase to $14.6 billion, making it the No. 1 luxury market globally. In 2009, China overtook the U.S. to become the world’s second-largest luxury-goods market, behind Japan. Roughly half of the luxury goods purchased in China are bought as gifts. (via AdAgeChina)
According to the latest (26th) report released by CNNIC, by June 2010, Chinese e-commerce users have reached 142millions and increased by 31.4% in past 6 months. Also via iResearch, the Chinese e-commerce transaction volume in Q1 2010 has hit rmb 1015.27 billion (~$150billion).
More and more traditional business see the huge potential from Chinese e-commerce, and some of the luxury brands see that too. Luxury industry in e-commerce, so can we find the perfect matching of both?
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