The Loyalty, The Missing Treasure in Chinese Social Media

The Social Media World Forum (SMWF) Asia was hold in Singapore 2 weeks ago, I was invited to speak about Chinese social media, together in a panel with Thomas Crampton, the Asia Pacific Director of Ogilvy 360 Digital Influence.

My topic, Chinese Social Media Landscape in China: a Dead End or a Land of Opportunities, was actually given by the organizer, but I really love it. I said to the audience at the beginning of my talk:

When we talk about Social Networking, we have Renren, Kaixin001 etc; we still have Tudou, Youku, Ku6 etc for video-sharing; The early twitter clones were more or less dead, but Sina, QQ’s microblogging service are growing dramatically fast; Foursquare’s business model is still a big question, but we have Jiepang, K.ai, Play4f, Gypsii etc already there educating the market; Groupon model is quite controversial, but thousands of Chinese groupon sites keep amusing/amazing the public; Comparing the social media in the rest of world where people talk about social media, mostly everyone is thinking of Facebook, Twitter, etc. Chinese web is fast growing and entertaining.

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