Recently, I had the pleasure of dining with Happy Elements, Kabam, Kontagent, Joyport, and Offerpal at a dinner I helped organize in DinTaiFung at Shanghai’s Ritz-Carlton Portman Hotel. I had a great time dining and talking with two key employees of Happy Elements, Ronny Xu, Chief Product Office, and Mike Li, Director of Business Development. They introduced me to their Lead PR and writer, Charles Silverman, who also has been an avid read of MOBINODE. Given that connection combined with my interest in writing about a local Chinese Internet company, I took the opportunity to interview them for MOBINODE.

Background: About Happy Elements

On May 28th 2009, Happy Elements launched the virtual fishbowl genre on Renren.com with its first social game ever: “My Fishbowl”. On August 3rd 2009, Happy Elements launched the Traditional Chinese version of “My Fishbowl” on Facebook. Within two months it had attracted 2.4 million daily active users, and began the new wave of fishbowl games on Facebook. Their second game, “My Bar” was launched on the Mixi platform and within one month it has become the 2nd most popular social game on Mixi in terms of weekly active users. Happy Elements helped Facebook Taiwan become the #1 site in Taiwan with one in twenty users playing “My Fishbowl”.

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