Do you want to know how much McDonald was spending online for brand advertising and for what campaigns this year ??
Admomo, a Hong Kong based online advertising intelligence startup, offers the answers to questions like that. (Admomo.com) A few clicks on its self- developed tool and a complete report with all the details is ready in a few seconds. It shows which sites McDonald was using to show its ad, for how long, and for which product.
The cost details are also shown. Admomo CEO, Winston Law, said, discrepancy is roughly 20-30%. A friend who has tested the tool using a company he known of said, the error in cost estimation is down to 5%.
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