Recently, I was talking to Marc van der Chris about mobile app. Marc is CEO of Spil Game Asia. He started the flash game company in Shanghai in 2006, when Spil Game (a Dutch company) wanted to expand to Asia. By now, Spil Game Asia has grown into a population flash game platform with 20 million visitors a month. It has two sites in China: and

The next move Spil Game Asia will be focus on is mobile. But rather than developing an App like everyone is doing, Marc thinks they should develop with html5. “I am a big believer of html5,” said Marc. One of key advantages of html5 is that it works on all platforms, whether they are iPhone, Android, Blackberry, Symbian, etc. Most smartphones already support it. For app, you will have to develop a version for each platform.

“Most people like app because they look cool. But, in fact, html5 can do most the function already. Html5 program looks and works like app. And contrary to most believe, they can work in offline mode, too,” said Marc. “I think app is only temporary. Html5 is the future.” But how long before html5 can surpass App in popularity?? “No one knows,” said Marc, “but its development is very fast.”

Having laid the foundation of Spil Game Asia, Marc will set down from the position of CEO soon and start a new project. “It is something about fashion.” He will tell me next week in details. Stay tune, if you are interested.

By the way, Spil Game is sponsoring a html5 game contest. Winners can be award up to 5000 Euro !!! Here are the details:

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. ( She previously was the lead China technology reporter...

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