Beijing based Truth Soft makes a series of a very cool iPhone App on Travel, such as tour guide for Forbidden City, Temple of Heaven, Shanghai French Concession, Beijing subway map, etc. A total of 17 – under the brand name of TouchChina or WildChinaTouch.  Most of them selling for US$0.99 – 2.99.  About half of them are in English, catering for foreigners visiting China.

The company is founded by Joey Shen, James Sit and Byford Zhang last year.  Joey was a Java evangelist at Sun Micro.  James, a graphic designer at Yahoo and Byford was working for Apple on on iPhone project at that time.   Recently, a former Sohu Travel channel editor, Xian Wenmin also joined them.

“When I was working for Sun Micro.  I got to travel a lot around the world for Sun’s conferences.  Each time I would take a few days off, and visit places nearby.  I love travel, especially as a backpacker,” said Joey.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...