So finally we see something interesting coming out of Chinese group buying market. Kaixin001, one of the most popular social networks today launched its own Groupon-like service. It is not the first one doing so as RenRen and other social sites have been doing that for a while. But, at the same time, Kaixin also launched a groupon aggregation service where you can find many hot deals offered by other group purchase sites in different cities.
Group purchase model is no doubt driven by the social media, so for me even it’s a late-comer in this market, Kaixin001’s groupon aggregation service is smart. It is reported that around 100 group buying sites have agreed on the partnership with Kaixin001. They have their own company profile pages set up on Kaixin001 so that the deals can be easily broadcasted to millions of Kaixin001’s users.
Nuomi is RenRen’s Groupon service launched almost half a year ago. But it seems that RenRen have no sign of launching any Groupon aggregation service, yet.