Let’s face it – social networking in our generation and future ones will only get bigger.  The dominant world social network – Facebook boasts the largest active user base of more than 500 million users and has often been said, if it was a country it would have the 3rd largest population in the world after China and India. With the average user having 130 friends, people are becoming more connected and engaged with each other’s lives.  In fact Facebook in August 2010 for the first time had surpassed Google in terms of time spent online.  All this time and engagement has begun to make marketers salivate with the prospect of winning customers. Since the social networking marketing channel is still in its infancy, especially in Asia, I was keen to learn more about how a marketer uses it creatively and effectively.

This week, I interviewed Weiting Liu of Mr.6 based in Taiwan to talk about their Facebook social media marketing service.

The Facebook wave has swept across most of the world and Asia is no exception. In Taiwan Facebook has exploded since around mid-2009. It has something like 8m active users now, representing about half of all internet users and 50% of users come back every day, making it the second largest website behind Yahoo!  So with clear potential I asked Weiting how he got started in social media marketing,

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.