While most Chinese startups are focusing on the huge Chinese market, App Annie, an independent provider of (iTunes) App Store sales analytics and market intelligence, is a Beijing-based startup with global ambitions. Their sales analytics service is currently used by global game publishers and Fortune 500 companies representing more than 6% of all apps, while the market intelligence service gets more than one hundred thousand visits per month.

App Annie caters to the macro and micro needs of the mobile sales analytics industry. For industry interest such as investment companies, App Annie’s analytics can provide insight into the most successful developers in each country. For developers and publishers, App Annie provides sales, downloads and chart performance analysis of competitors’ apps. For instance, On average in the US you need 3.5 times more downloads or revenues to reach top 25 compared to the top 100, but to reach from the top 25 to top 10 you need 1.6 times more downloads and 1.3 times more revenues. This detailed research helps developers plan better budgets and target better channels, to launch precise campaigns to outperform their competition.

To enhance their analytics offering to developers, App Annie recently announced a partnership with US-based Smaato Inc, a leading mobile ad optimization company. This means, more than 11,000 worldwide publishers who currently use Smaato, will also gain access to App Annie analytics. This reinforces the flow of analytics from advertising channels, to sales conversions, to chart performance! (If you’re in the industry you should be able to contain your excitement)

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