Yicha, which is famous for its mobile search in China, plan to list its Japanese division in Japan next year, said an industry source.

Beijing based Yicha was found by Liu Bin in 2004, to provide mobile search in China.  Its investors include Tencent, TDF, Hikari Tsushin, CE Yuan, etc. At its peak, it has 4 million daily visitors in China.

In 2006, the company started a Japanese division to operate mobile ad network in Japan.  As it partners with the largest portal in Japan, Yahoo Japan, it business flourishes.  Currently, the division earns about US$1.3 million a month in revenue.

“Yicha has already span out the 20-person division,” said the industry source, “it will be listed in the Japanese market, although there is no concrete plan yet.”

Many Chinese companies have tried to expand overseas.  But their fates vary.  Beijing based Yicha seems to be one of the good fortune ones.

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...

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