Lenovo just announced recently that they have created a new business unit called Mobile, Digital Home, which will now manage devices such as LePhone, Tablets and TV. “We are putting the focus and investments in place to fully capitalize on these opportunities to drive growth in our business today and for many years to come”, said Yang Yuanqing, chief executive officer, Lenovo.

But what could have already been speculated from this push into this new Mobile and Digital Home group is the formation of a new group called Application and Services. With the rise of mobile app stores, especially Android based ones, Lenovo know that, it’s not only the device that wins customers but the content the devices have or can access.  This is clearly demonstrated by moves by the likes of Google to create Google TV which gives users a rich selection of applications, search and web capabilities. Content and utility is really what users want, the device is what enables that.

It is rumoured that the ex-head of Lenovo Laptops, Chang Cheng will lead this new Application and Services group.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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