Beijing based Runes Soft (http://www.runes-soft.com/) develops customer relationship management (CRM) system for mid-sizes companies in China.

The company was founded in late 2008 by four software engineers, Li Hui, Li Jiajun, Meng Guangyu, and Jin Shunlong.  “Two of the founders worked in a firm which makes software development tool. They use it to develop a CRM software and they think there is a market for it in China,” said Jeremy Chau who has invested in Runes Soft.

While the largest companies can afford solutions from Siebel and SAP, most of smaller firms in China have no particular CRM system to manage their customer information and selling processes.  “In the U.S., there is a CRM software vendor called Salesforce, which targets the mid-size companies.  But its price tag is still too expensive for a typical company in China,” said Jeremy.  Salesfore charges about US$30 per user per month.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...