Since the popularity of foursquare and MyTown, there are many entrepreneurs in China trying to provide location based services (LBS) in the country. Despite all the hypes, LBS have not yet found many fans in China.
A friend recently told me, Linxun (linxun.com), one of the leading LBS in China has only 4 million users despite spending millions in promotion. What’s more: most of the users are not even active. There are only a few thousand daily visitors, or 1 in a thousand of its users is active each day. It seems most people, who try the services, don’t like it very much. Very few stay around and use it on a regular base.
“People check-in at a location and share their experience about it. This has not caught up in China yet,” said my friend, “Most of the mobile internet users today are still the low-end ones. To them, foursquare type of services is not very useful.”
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