The Real-Time Social Marketing

[The reason I really love NetExplorateur Forum is that unlike most conference where companies just pop in to introduce their business, it only cares about the trend and the future. I am going to write a few posts inspired by the event, some are startup interviews and some are just my take-away which might be nothing related to China but I think they are worthy of sharing.]

Probably from the first day the social media was born, we understood the meaning of social marketing which sounds like a old topic to talk about. Social Marketing actually changed every aspects about marketing, such as pricing, promotion, brand loyalty management, communications with partners, measuring opinion etc. As now we are in the mobile era which enable us to access the online social media anytime and anywhere, we have to re-think the approach of doing social marketing: the social marketing must integrate the pertinent data in real-time. The discussion on “Social Media and the mobile web: measuring opinion and behaviour in real time” in NetExplorateur was quite inspiring.

What should we do in Real-Time Social Marketing

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