Launched last August, Creativ Culture is a soon to be e-commerce site that runs ‘China’s online t-shirt design contest’.  Of course the first thing I thought was, ‘Threadless of China’, but instead of labelling them a clone right away, I sat down this week to chat with the people behind the idea.

Daniel Meller (Founder) and Melody Won (Creative Director) are originally from California and both attended design school at UC Davis.  So why set up shop in China? “A company in New York is just another company, but in China we have a chance to be different.” Said Melody, who previously worked in fashion design in New York. For Daniel, making and selling t-shirts is a natural extension of what he has been doing since he was 14 years old when he sold surf and skate style t-shirts. “T-shirts are a great business because everyone wears them. It’s a billboard for yourself and what you believe in.

“Our shirts showcase work by cutting-edge Chinese designers, and wearing them shows your support for these talented up-and-comers. Our product appeals to the fashion forward consumer, people with unique taste who are ahead of mainstream fashion.  As opposed to buying a Louis Vuitton logo shirt, where you are really just branding yourself with a company’s vision.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.