I talked with Papaya Mobile’s CEO, Shen Si, last week. She graduated from Tsinghua University studying computer science. Then, she went to the U.S., studied computer science and management. And later, she joined Google. Before she left, she was with Google China, responsible for its development in mobile.

In 2008, iPhone became very popular. The new platform attracted Shen Si’s attention and she believed it was time to form her own company – Papaya Mobile. The aim is to develop social game on mobile phone and iPhone is the perfect platform.

So far the Beijing based company has about 40 people. In the last 2-3 years, they built over 10 social games over iPhone. Papaya Mobile has a version of all the hit games on Zynga. There are over 10 million registered users for their games. Most the users are from the U.S., Western Europe, Canada, Australia, etc. APRU of its users can reach US$30 per month.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...