There are loads of LBS services developed in the past year. They are mostly mobile applications such as location-based check-in service, location-based games etc. They are indeed interesting! However, when I think about it, the most important location-based service I am actually using daily is the most ‘straight-forward’ one, the GPS navigation.

At NAVTEQ developer event organized by GWC, I met an interesting GPS telecom company ZorroGPS and its president Ms. Jianglin Zhang and Eric Mergy, CEO of ZorroGPS. ZorroGPS is founded in 2006 and launched its first GPS application/service in 2009. The company is based in Beijing, it has more than 80 R&D staff and the GPS products are available in >50 countries worldwide. In Euro, ZorroGPS is the one of the most downloaded GPS navigation application on App Store, and even take the No.1 in some European countries such as Finland. In other words, ZorroGPS in fact is the only Chinese GPS company which targeting at global market. And ZorroGPS is obviously doing quite well, it won “Best Touch User Interface (UI) Application” award at Global LBS Challenge at Mobile World Congress, Spain this year and also referred as the future leader in navigation market by NAVTEQ.

Ms. Zhang explained to me the company’s vision and also gave me a quick demo of its GPS application on both iPad and iPhone. I have to say that I was quite amazed by the performance, functions of the products as well as Ms. Zhang’s vision.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.