I discovered Kwestr when they won the Ushi.cn ‘most promising start-up’ title. Instead of checking into a location and getting a badge with LBS apps, you check into an achievement. It sounds a little strange but I actually had a very similar idea before. It works like this – you set a kwest (quest) for yourself, for example, ‘run a marathon’. Once you finish the marathon and your friends who witnessed you finish the marathon validate your completed kwest, you are then rewarded a nifty virtual badge to make you feel good about yourself. Essentially it’s a way to keep you motivated and proud about your achievements.

To get more insight into Shanghai based Kwestr, I interviewed one of its founders, Frank Yu.

Frank’s background

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.