The new age of internet is clearly becoming more and more social. I remember a few years ago when I first heard about Facebook from a friend who just returned from America to Australia, I thought ‘this won’t last’. I thought Facebook was just another social network that will get hot then burn and die. The idea of sharing things on a ‘wall’ was so new and bizarre it made me feel a bit uneasy, because anything I wrote or was written on my wall could be seen by my whole network. But clearly I predicted wrong and Facebook has forever changed the way how we interact online.

Due to the popularity of online social networking, China caught on quickly. RenRen followed Facebook’s footsteps and grabbed the student market. But just like in reality, people have different social networks and don’t like to mix them; for example your work colleagues’ vs. your close personal friends. That’s why networks such as LinkedIn and China’s Ushi.cn were created, because they cater towards different social graphs. Similarly, P1.cn in China recognized early on that there was a segment in China that was unserved and growing extremely quickly – the affluent class. Now with over 1 million members, P1 is in a strong position to tap into this valuable segment. To better understand and gain insights into the affluent class of China, I talked with Sophia Pan, Co-Founder of P1.cn.

So What is P1.cn?

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.