The first time I heard about Augmented Reality (AR) is Feb 2010 when I was at NetExplorateur. Layar was giving a speech there as the winner of Net10. I was amazed, totally. It’s been a year and I am expecting for similar application in China, but nothing really fascinating until today I see BreezeLiving. I am excited!
BreezeLiving is an iPhone application with Location-based which helps you search for offers nearby by providing three types of views: Augmented Reality, List and Map View. Like iButterfly from Japanese biggest advertising Dentsu, BreezeLiving also introduced the idea of location-based coupon. Hundreds of discounts are disguised as Kites in the Augmented Reality Sky which can be caught, converted, and show off and shared with your friends; BreezeLiving is also a social deal finder because every user can set up a Tribe in which friends’ deal can shared. BreezeLiving is brought by Standard Chartered. All Standard Chartered bank customers would be able to enjoy some special discount at some places. BreezeLiving is developed by FrogDesign, a global innovation firm which has office in Shanghai. MobileNow an iPhone & Android development team based in Shanghai. The application has both English and Chinese version.
So finally, AR is here in China.