eCommerce site, LightInTheBox.com, will get IPO by the end of this year, said an investment banking source.  The company was found by Alan GUO, the former CSO of Google China, Xin WEN and Liang ZHANG in 2007.  It sells products from China to consumers all over the world.  It has customers in over 200 countries worldwide, mainly in the U.S. and Europe.

“It is like Amazon, but with an export-twist,” said an LightInThebox executive.

Mobile phones (in particular the Shanzhai ji), electronics, home and gardening equipments are popular items.  And recently, even wedding dresses are hot.  The company currently has about 600 employees.   Revenue is estimated to be over Rmb 200 million last year.

Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...

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