This article is submitted by our guest blogger Ben Jiang.

China’s digital distribution market is facing more fierce competition as Taobao is about to launch it’s iOS reading app “Taobao Book Store” in the Apple App Store in May after currently ongoing beta tests, according to people familiar with the matter.

e-Book market large enough for Taobao’s second shot, even after the recent Baidu fiasco

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.