Amidst an exodus of city-dwellers during the Labor Day weekend, China online travel sites are fighting to secure a slice of the burgeoning individual travel market. On April 20, online tourism ordering service website, Yeex.cn. launched. Yeex.cn provides a platform for individual tourism and comprehensive route solutions by offering a variety of tourist resort products and promoting high quality group/individual travel routines and packages.

That came after the launch of Ctrip’s subsidiary site Lvping.com in early 2011, 17u.com rebranding in March, Tuniu‘s Series C funding and LvMama launching a “travel strategy” section. According to a report on Chinese Travel-related E-commerce from EnTravel Group, the online travel market has reached Rmb 39 billion in 2010, up 42% from 2009. It is expected to double to Rmb 68 billion or over US$10 billion by end 2012. Amongst these sites, which can capture the increasingly savvy and sophisticated Chinese travelers?

Tuniu active users 500,000, revenue reached $61.6mn (Rmb400mn) in 2010

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Michelle Sun

Lives in Beijing. Internet and tech enthusiast. While not surfing the web/apps, she enjoys getting lost in foreign lands like Yunnan, Tibet, India and Peru. Avid runner, she did half marathons in Hong...