Dianping: Mixing the Secret Sauce of Reviews, LBS and Group-buying

Dianping for a long time has been very focused on becoming the “best local city life guide to primarily white collar workers in China” says Michael Jiang, VP of Product and Operations of Dianping.

For merchants or the local businesses that list on Dianping, “for the last 8 years, we have been trying to give comprehensive targeted marketing solutions.” If you are a small new business starting out, getting momentum of repeat customers is always difficult. For many local Chinese businesses that are not marketing savvy but are very good at what they do, sites like Dianping work very well to market to millions of consumers.

Reviews, LBS check-in’s, group-buying – how it adds up well for Dianping

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