Comparing to more than 10 years’ developing progress of Chinese online game market, kids social networking sites have only taken root for two years. Since Taomee was rumored to go public on Nasdaq in 2Q2011 and Tencent launched its first kids-oriented online community Roco Kingdom to join in the market, this segment gradually received more attention.

Taomee CEO: become children’s favorite entertainment company in China

Founded by Wang Haibing, former head of QQ Pets for Tencent in 2007, Taomee has become a leading social network for children in China. With Mole’s World, Seer, Haqi Town, Little Fairy and many other SNS games for children,Taomee now has 180 million registered users, of which 30 million-50 million are active. This means nearly every primary student who is able to get access to internet has a “Meemee” account number.

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Yasmin Li

Born in the generation after 80s and has MA degree in TEFL from Swansea University, UK. She loves travelling around and is interested in education, technology, environmental protection, creative designs,...