VIPShop, a Chinese luxury discount marketplace, announced raising US$ 50 million in Series B funding from DCM and Sequoia Capital, which is the largest Series B funding in southern China B2C market. The discount site had raised US$ 20 million in its Series A in last Oct from the same investors, which is also the largest Series A funding in Chinese ecommerce area.

Generally, more investors would be introduced in e-commerce companies’ Series B funding, but interestingly, VIPShop received funding from the same investors (DCM and Sequoia Capital) in both rounds of funding. VIPShop CEO Wu Hongbo explained this by saying:”By drawing in capital, we are looking for a reciprocal relationship to grow together rather than only taking money from investors. We carefully singled out DCM and Sequoia Capital for neither of them were ever involved in a scramble for stakes with shareholders. ”

It seems now with the boom of e-business in China and more money flow into the area, startups are enjoying more choices with venture capital, and they now bear in mind that they are not just looking for money, but also for partners who can help them grow.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.