Beijing based Hengzhi (www.hengzhi.cc) was launched in Feb 2010, by serial entrepreneur Tong Li. Although it is still invite-only, the professional social network has grown to more than 600,000 members.

Hengzhi users come from China’s main stream business and professional communities, including governments, state-owned enterprises, private sectors, and multinationals, said its founder, Tong Li. Hengzhi is stickier than LinkedIn, according to website analytics company Alexa, Hengzhi users spend more than 15 minutes on the site, almost twice as long as the average time spent on LinkedIn, about 7 minutes.

Tong, a Chinese native and an MIT graduate, has worked for Merrill Lynch in New York and founded several successful startups. In 2006, Tong, together with his two other partners moved back to Beijing and started a venture investment fund, Origin Capital, which incubates China’s Internet ventures. The first company they incubated is Tokiva, which provides convenient and affordable mobile international call services for over 1.2 million users in about 200 countries.  It is a quite “profitable” business, according to Tong.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...