Three Challenges for Brand Marketing on Weibo

Last night, we had our first TweetUp Event in Beijing. A TweetUp is basically a time when people who follow each other virtually on Twitter can meet each other in person and share more than 140 characters at a time.

Held at The Library Cafe in Jianwai SOHO Guomao, it was a very casual setting for  people to come together to chat about startups and interesting things happening in the tech industry.

Jeremy Webb, a Strategist from Ogilvy 360 Digital Influence team gave an entertaining and insider’s perspective of what its like to do social media marketing on Weibo (China’s Twitter).

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