Nut Shell Electronics, the e-reading subsidiary of Shanda, announced today to lower its Bambook e-reader’s price to RMB 499 (US$ 77), nearly 50% percent off the current RMB 999 (US$ 154) price tag.

Net Shell CEO Guo Zhaohui hopes to vitalize the e-reading market with affordable e-readers. He also disclosed that since its launch in last year, customers had an aggregate of over 10 million downloads through Bambook.

Screenshot of Bambook

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.