If we talk about the Linkedin business in China, we should not forget about Wealink, one of the earliest adopter and used to be the No.1 professional social network in China. Launched at June 2007, Wealink has been working on this field for 4 years. Wealink should not be considered as a successful business, but it’s doing well enough as it survives, given the fact that most of the first wave Linkedin copies such as Linkist were in dead pool long time ago. Four years, what can we learn from Wealink? We recently caught up with Lerry Zou, the CEO of Wealink who shared his experience on running professional social network in China.

Wealink, the company now has +30 staff and over 5 millions registered users. There is some good memory. “Actually in the first month after we launched, we spent rmb 1 million on the marketing and managed to acquire 500K registered users. ” Lerry said. “We are giving away thousands of usb-key/mouse for free to attract users. Also because professional network was quite new to Chinese netizen, even social networks like RenRen, Kaixin001 did not exist yet, we caught lots of eyeballs at the beginning. But a couple of months later, we realized that doing a professional social network in China is not that easy as we expected.”

1. China has now over 400millions internet users, however it is still hard to find loyal users for professional social networks.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.