Outside of the Box

In response to the rise of vertical information seeking (such as Qunar and Ctrip for travel info, Dianping, Koubei for restaurant and local business search, Ganji, 58 for classified info lookup) and open platform initiatives by quite some prominent internet companies including Renren, Sina Weibo and Tencent etc, Baidu officially launched its Mobile Box Computing effort today in Beijing, which is aiming to offer search engine users with instant and intuitive access to all kinds of features which are originally “outside of the box”.

Baidu’s latest move is derived from its Box Computing rolled out couple years ago. Imagine this, while you’re searching for “Beijing Shanghai flights” or even just “Beijing Shanghai” on Baidu, rather than only returns links to outside websites with desirable information, how great it would be when Baidu features all flights from Beijing to Shanghai in a frame on the SERP(search engine results page), along with flight No., schedule, tickets info, and the ticket is only one click away to buy.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.