When it comes to group buying daily deal sites, two key things that influence your decision to buy now is how many other people have bought the deal and how much time you have left. Obviously if you wanted a deal and thought it was going to run out soon, you would of course make the decision to buy it now.

In China it is widely known that many of these group-buying sites manipulate some of these numbers to persuade potential customers to buy as soon as possible. Although many people have come to accept this practice as normal, some group buying sites diligently try to defend their reputation and gain respect from the public.  So much so that  some group-buying sites explicitly say their numbers are genuine and not misleading.

The example below is from Noumi.com, one of the largest group buying daily deal sites in China. If you look at the yellow box, it translates to “True sales number. We never fake sales numbers.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.