Baidu, the largest Chinese search engine, made its first foray into overseas market in 2008 with the setup of its Japanese branch and the launch of localized search engine catered for Japanese market. However, large-scale investment hasn’t brought Baidu any return yet.

According to an SEC filing by the search giant, Baidu’s overseas expansion brought about a total loss of over RMB 680 million (US$ 105 million), separately, RMB 196 million (US$ 30 million) in 2008, RMB 224 million (US$ 34 million) in 2009 and RMB 260 million (US$ 40 million) in 2010. The loss mainly consists of operating expense, executive expense, Stock option compensation expense and so on.

On the other hand, Baidu’s American counterpart Google generates 52% percent of its total revenue from markets out of U.S., while almost all of Baidu’s revenue comes from Chinese market. Baidu hasn’t reaped revenue through overseas operation yet albeit huge investment. Baidu SVP Shen Haoyu disclosed that Baidu hasn’t started selling ads on its Japanese search engine.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.