According to a Nielsen report published this year, mobile apps are distributed mostly via app stores but the irony is this: apps are discovered only 58% of the time there. App developers and branded app owners are increasingly cluttered out of these stores and getting their apps found is a problem.

MobileApps.com’s app advertising network helps apps get discovered out of the app stores and distributed via any web properties on the internet. The solution uses the open web as the distributions network for app discovery and help app owners avoid the over-crowded stores.

As brands join in the mobile app revolution, they too, are facing the same discovery problem in the app stores. According to the same survey, consumers search for branded apps only 21% of the time in the stores, resulting in low downloads for the branded app owners.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.