Baidu, the giant Chinese search engine, has set up a wholly-owned subsidiary to oversee its newly-founded online recruitment effort, which will be made known publicly in next month with independent domain name and new brand recognition, according to people familiar with the matter.

It is said that Baidu will invest over RMB 100 million (US$ 15.5 million) to strengthen its online employment solution.

The Chinese search powerhouse made its first foray into online employment area in this January, with a beta version website Baidu Rencai(means Baidu talents) featuring functions including importing resumes from other long-established online recruitment site such as ChinaHR, Zhaopin and 51Job. This is considered to be a serious threat to those sites as some observers see it.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.