DeNA entered Chinese mobile market by acquiring the local mobile social network Tianxia back in July 2009. It’s been two years, we’ve been wondering how DeNA would bring its popular mobile games into Chinese mobile market. Finally today DeNA released its Chinese version of Mobage, the mobile social game platform which has ~30 millions users in Japan.

The Chinese version of Mobage is only available on Android phone now and it comes with 4 games including its two in-house social games, Ninja Royale and Aqua Collection. “All 4 games are originally Japanese games and localized by our Chinese team.” said Wang Yong, the CEO of DeNA China, “and by the end of next month, we will have 10 games in total available on Mobage China platform.”

On Mobage, the players are able to interact with others by adding friends, sending messages and even playing against each other etc. All games are free to download and play, but in order to buy some virtual goods you need spend real money to get so-called M-coin which is the virtual currency in the Mobage platform. The mobile version of Alipay payment gateway is integrated into Mobage.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.