A few months ago, there were a few augmented reality conferences in Beijing. So while in Seoul, Korea recently I paid a visit to one of the companies I met here – MobileBus.

Established in 2006, MobileBus started with two people as a 3D gaming studio but now has over sixty people across Korea and China with a focus on building marker based augmented reality (AR) mobile games; the first being ‘3 Kingdoms’.

So how does it work? Think about it like this – you activate the app with a camera and focus it on a piece of paper that almost looks like a bar code or a pattern of squares.  Almost magically little 3D characters appear on the screen, as if they are standing on top of the table.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.