Together with Weibi, the virtual currency, the Game Center of Sina Weibo was launched early this week. The first invitation I got was from Season Xu, the co-founder of Five Minutes which is the producer of Happy Farm that really smashed Chinese social gaming industry back in 2009. Five Minutes is the first to launch the social game on Weibo, the game is called Micro City which is like Zynga’s CityVille. Unfortunately, I am not a gamer, after 30 minutes of playing, I lost my interest. The game itself I think it is interesting, though.

Obviously, Sina wants to take the advantage of Weibo users’ social graph and monetize it with social games. Sina Weibo has been accepted as an effective information center and powerful media channel by users and even traditional media, but Sina wants more, a new social Game Center. Is it possible? I doubt.

Weibo, from a product point of view, is not like Twitter as it has added many new features. But at least at this stage, it still functions as a Twitter – the information center. How many people are willing to play social games on Weibo given the fact reading/sharing/commenting news, rumors and gossips etc on Weibo has been part of their life; I don’t have the stats of the percentage of Weibo users who use weibo on mobile, but I think there should be many. How are they going to actively play these game? The possibility is not high.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.