Zaizher, Building The Professional SNS from Events

As we covered in our previous posts, Chinese LinkedIn clones do not work very well.  The original Linkedlin relies most of its revenue on recruitment service. And, for most people, they open their LinkedIn account just to put their resume in. But that does not work in China, as there are not enough business professionals looking for jobs here. With GDP growing near 10% every year, the economic is red hot in the country. And any professionals with over 5 year experience are rare commodities. Head hunters are calling them every now and then. There is simply no need to put their resume online for recruitment purpose.

If finding a job is not a good enough reason for business professionals to put their information on a social network, what will be ?? Beijing-based Zaizher (means right here in Chinese) is trying a new angle – how about meeting other business professionals at conference ??

All of us might know how messy the process could be. You heard certain conference is good – so and so will be there and you have been dying to meet with them. You stock up your name cards and go to the event. You randomly walk up to a group of people and start chatting with them, exchange name cards and ask what they do. Only to discover they are totally irrelevant. Politely tell your new acquittance, “let’s meet another day”, you move on to the next group. Half an evening can be wasted before you find the people you are interested to meet.

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